Posts Tagged ‘design’


Thursday, July 14th, 2011

After a few days tinkering and sweating with CSS, PHP, Gimp, Inkscape and Google webfonts, it is with a glorious partisan chant that we are delightfully excited to present the new design for the game intro. There is still some fine tuning to do but this is now pretty much the default entrance to Elastic Versailles if you come to the game main URL.

Most of the look and feel has been based on the small research on state controlled newspapers and blogs, as well as propaganda poster strategies. The latter led to the repurposing and adaptation of more than 60, mostly Republic of China’s, slogans that are now used as straplines from the Naked on Pluto news site.

Next step now is to make some ads that match the different activities going on in Elastic Versailles, and work on the data that is gathered by the bots which are authoring this propaganda site.


Saturday, July 9th, 2011

To reach the right look and feel for the newspaper, a little more research is in order. We’re aiming at a design that says ‘This newspaper is state owned, used for propaganda purposes only, yet looks to draw in the reader through it’s trustworthy appearance and bleeding edge news straight from the streets of Elastic Versailles’. In order to achieve this, we should learn from propaganda with a similar aim: gaining trust and being completely transparent about what this trust is needed for (getting people to visit Elastic Versailles). We have isolated 3 strategies:

Strategy 1: gaining trust by promising good times = blue skies and happy people

blue skies and happy people (more…)