Thanks to the VIDA team for the nice shots.
Archive for the ‘graphic design’ Category
Following on from the VIDA win, we need to work hard on Naked on Pluto’s gallery installation presence. Although we now have the news website style front page, we need to take the game externalisation to another level, and one of the things required is a realtime projection of the game world. This represents the unfiltered behind-the-scenes view of the game as seen by the bots as they attempt to keep track of what is going on. Technically we decided to do this work using HTML5 canvas, in keeping with the web based themes of the game it needs to work on a browser, which has the added bonus of making gallery setup quite simple.
After a few days tinkering and sweating with CSS, PHP, Gimp, Inkscape and Google webfonts, it is with a glorious partisan chant that we are delightfully excited to present the new design for the game intro. There is still some fine tuning to do but this is now pretty much the default entrance to Elastic Versailles if you come to the game main URL.
Most of the look and feel has been based on the small research on state controlled newspapers and blogs, as well as propaganda poster strategies. The latter led to the repurposing and adaptation of more than 60, mostly Republic of China’s, slogans that are now used as straplines from the Naked on Pluto news site.
Next step now is to make some ads that match the different activities going on in Elastic Versailles, and work on the data that is gathered by the bots which are authoring this propaganda site.
To reach the right look and feel for the newspaper, a little more research is in order. We’re aiming at a design that says ‘This newspaper is state owned, used for propaganda purposes only, yet looks to draw in the reader through it’s trustworthy appearance and bleeding edge news straight from the streets of Elastic Versailles’. In order to achieve this, we should learn from propaganda with a similar aim: gaining trust and being completely transparent about what this trust is needed for (getting people to visit Elastic Versailles). We have isolated 3 strategies:
Strategy 1: gaining trust by promising good times = blue skies and happy people
Elastic Versailles is in desperate need of a newspaper. The days where you’d actually have to travel to Pluto to get a glimpse of the wholesome and glamorous life within the walls of Elastic Versailles are almost over. We are training a group of reporter bots to do live reports from Pluto and we’re mere days away from the launch of the official, state controlled newspaper ‘Naked on Pluto’.
In search of inspiration Elastic Versailles’ News Agency has been looking at other independent, state controlled newspapers and broadcasters. Is there a common style?
The Voice of Korea sports a blue-skies-all-is-well design and writing style, as demonstrated in the article “Pigeon-Raisers Family” enjoys an optimistic life”
Various entertainments and optimistic life of Kim Yong Gun’s family were an epitome of the rich feelings of the Korean people who always live an optimistic life with confidence in their future.
When Marloes, Dave and myself started to discuss about this Facebook game idea, we quickly agreed that we were more interested in using a text-only environment. It’s faster to develop, the constraint is a great catalyst for creativity, it forces you to approach gaming outside of the popular interface metaphors and, above all, it fits perfectly with the text fueled social media environments we want to describe.
Here it is, a logo for Naked on Pluto! It has yet to be decided whether or not it is permanent or temporary, but for now the project can be identified in the blink of an eye.
Simplicity rules. Google font OFL Sorts Mill Goudy TT ¶ reversed.